So, you’ve spent all your time, energy and money on producing a sleek and sophisticated website. That’s great, but what will you do next? Your website is only useful if people are visiting.
Whether you’re a well-established brand or a new start-up, effectively marketing your website is fundamental to the success of your business. Keep reading to discover 5 easy ways to promote your site and watch your site traffic soar.
1. Blog marketing
Blogging is one of the best ways to market any website. First and foremost, a blog gives you the opportunity to communicate – a way to reach out and connect with people. Best of all, if you share valuable content, people will come back time and time again for your expertise. Effectively, you can create a community around your brand – a community of potential customers that will automatically opt for your services or products when the time comes.
Blogging can drastically improve your search engine rankings too, which will help encourage more visitors to your page. Search engines love to see websites that are growing, and an active blog is a great way to do this.
Guest blogging is a great option, especially if you’re struggling to gain any traction. As well as opening up your brand to a new crowd, you can also build links back to your website – which is also great for SEO.
Don’t let your visitors forget about you. Retargeting ads work by tracking your visitors and advertising directly to them when they leave your site. Using these ads helps you to reach those that left your site without making a purchase and works to entice those people back, perhaps converting them into a sale.
This strategy is perfect if your target audience typically considers several solutions over a span of time – so, not great for impulse purchases.
3. Social media
There are a few different ways you can use social media to your advantage nowadays. First off, use the social following you already have. Setting up social media accounts for your new business should be a top priority. Use them to promote blogs or share discounts and sales.
You can also pay for advertising on social media. Facebook and YouTube are particularly useful, with the option to target specific demographics and determine which approach provides the best ROI.
4. Search engine optimisation (SEO)
One of the most impactful ways to boost your website is to improve your Google ranking. Most people, when searching for something on Google, won’t venture past the first couple of results pages. If your site isn’t appearing in those top spots, chances are people won’t even see it.
SEO is a mixture of art and science. Essentially, the goal is to make sure your website is a useful and easy-to-use resource – a hub that search engines will deem worthy of suggesting to their customers.
This can be done in countless different ways, but it’s worth starting with the basics. Is your website fast enough? Is it mobile-friendly? Is it easy to navigate? And do visitors stick around or quickly look for the exit door?
5. Word of mouth
People trust people. It’s important to remember, when marketing your website, that word of mouth and recommendations are the key to success. Building a solid connection with your customers and social media followers increases the chance of them sharing positive reviews and telling their friends about you.
If you have a local business, sharing your page on Facebook and encouraging customers to share it too, will increase the number of people seeing you. Try posting on a few relevant forums, like Reddit or Quora, to get your name out there.
Make marketing easy with Evolution Marketing
At Evolution Marketing, we are performance marketing experts. Our marketing consultancy and broadcasting services are designed to make your life easier. Based on your needs, budget and resources, we will create a bespoke marketing strategy, tailored to meet your business goals.