When it comes to marketing, nothing makes a greater impact than emails. Staying in contact with your customers is a great way to regularly remind people of who you are and what you do.
But, if your email campaigns have a poor conversion rate, is there any point? The stakes are high when using email marketing – getting it right will dramatically increase your conversions. Get it wrong and you could push people away.
If you’re struggling, Evolution Marketing is here to help. Get it right every time with our top 6 ways to boost the conversion rates of your email campaigns.
1. Optimise for all devices
Most people access their emails on their smart phones or tablets nowadays. In fact, 59% of emails are opened on mobile devices in 2018. So, having an email campaign that can’t be easily accessed on mobiles is automatically going to harm your conversion rate.
Try using shorter subject lines, smaller images, larger fonts and clearly visible links.
2. Customise your emails
People are more likely to buy into something if they feel that what they are being offered is only for them. Including customers’ names in the email, sending birthday messages and giving customers an ‘exclusive’ discount will all work to make people feel special.
Offering discounts with a time limit will also encourage customers to make purchases. If someone thinks that an offer will be taken away or that they’re getting something they won’t get again, they’re more likely to take the opportunity.
3. Send welcome emails
Make a good first impression for new sign-ups with a thank you email. Let people know what they can expect from you in this first email. This way, if they decide it’s not for them, you won’t be wasting their time.
4. Use double opt-in
Double opt-in is a great way of further interacting with your customers and making sure that those on your mailing list are the right people. In your welcome email, simply ask readers to click a link to confirm their subscription to your emails.
Some people are afraid of this option as they believe it will decrease their subscription list. It might. But, if you’re emailing 100 people that all have a genuine interest in your service, you’re going to get better results than 1000 people that have next to no interest.
5. Automate your campaigns
Manually going through each and every person that signs up and emailing them individually is going to take up more of your time than you can afford. Automating your email campaigns is an easy way to make sure you’re not missing anyone. You can even set up automatic emails for a range of users, from abandoned cart emails to those submitting forms on your site.
6. Try A/B testing
A/B testing is fundamental. By creating two or more variants of the same email and sending them simultaneously, you can monitor the results and determine which version generates the most conversions. It’s useful to test everything, from subject lines to the colour of the call-to-action buttons – everything can make a difference.
Here’s the kicker – if the variants are too far apart, it can be difficult to determine what exactly is making the difference. Start with small tweaks, such as button colours or the email subject line and take it from there.
Perfect your email campaigns with Evolution Marketing
At Evolution Marketing, we are performance marketing experts. Our affiliate email marketing service takes care of everything. So, you can sit back, relax and watch your sales increase.